Lately, I’ve grown weary of the ‘cute ‘n creative’ responses businesspeople tend to give. Nothing wrong with ‘Elevator Speeches’. But often, nothing very unique about them, either.
Cut To The Chase . . . But Engage, Too
Here’s a refreshing alternative. State what you do as succinctly as possible but include a follow-up question that engages the other person’s mind and, hopefully, invites them to have a conversation with you as a result.
“I _______ for a living . . . Let me ask you a question . . .”
For example, “I repair foreign cars for a living . . .” Then, ask a question that invites further conversation, “Let me ask you a question, do you own a foreign car?” They’ll either say, “Yes” or “No”. Either way, you have an opportunity!
(No) “Very common. A lot of people don’t. And I bet you’d never consider owning one in the future either, right?” “Oh, really? Gee, why do you say that?”.
(Yes) “Congratulations. They’re not for everyone. Tell me . . . in your opinion, what’s the best and the worst thing about owning a foreign car?”
Either way, you are providing the other person with a way to:
1) know something about you that was previously UN-known to them, and
2) use that ‘new’ information to help them have a meaningful conversation with you
This will produce much better results than a cute statement that leaves people wondering what it is you ‘really’ do and, more important, what you’d like them to do with you . . . next!
Be short and direct . . . and always ask an engaging question as well