Today’s post is dedicated to a lady named Kate Barber who founded a business (Big Steps Little Feet) that is truly amazing and wonderful.
Kate graduated university with a degree in Dance and became the director of a dance school in Sydney, Australia. While there, she discovered that learning to dance is not the same thing as dancing to learn. To Kate, creative movement and dance is but a means to the end of a child’s self-discovery and joyful expression of creativty and not an end in and of itself.
Follow Your Passion, Kate!
Kate obviously loves children and the creative aspect of teaching children to experience the world through creative and contemporary movement i.e. dance. So she continued to study early childhood development and how creative movement plays a key role in the way young children engage with their environment, stimulate their creativity and develop their cognitive and physical abilities.
Passions Fuel Dreams and Make Them Real
In 2004, Kate started her own ‘brand’ of creative movement for young children that she called, aptly, “Big Steps Little Feet“. It’s so much more than a dance school! Kate uses creative dance for babies, waddlers and toddlers as a way to promote healthy development (physically, mentally and emotionally) while fostering strong bonds between parent and child.
Successful Results (700% Growth in Year 1) Reflects Market Alignment
In her first year of operation as Big Steps Little Feet, Kate’s enrollment grew 700%. Why? Because what she does resonates beautifully with her target audience — “Mums, age 35 – 45, who are well educated, have discretionary income and appreciate a quality experience for their children”.
You might wonder how I ‘met’ Kate Barber and her lovely business Big Steps Little Feet — given that it’s in Sydney, Australia. Actually, I was alerted to a question she posed on a marketing site (MarketingProfs.com) and I replied. I then Googled the company and found her profile on facebook. From there, I found a link to her website.
Several lessons here:
1. Do what you love . . .
(life’s too short to squander who you are on what you don’t love to do)
2. When you’re clear about what you offer . . . the right people will respond to you
(alignment / target market)
3. The world is very connected if you’re ‘online’
Walt Disney was right . . . it IS a ‘small World’ afterall