Lately, graphic information (not the “Oh no, I did NOT need to know THAT!” kind) has been prolific.  Whether it’s the state of your equity assets or the rate of (un)employment, there’s definitely no shortage of information about what’s happening in the world, is there?

The Heisenberg Effect
Werner Heisenberg won a Nobel Prize for his work in physics.  The ‘Heisenberg Effect’ got its name from his experiments that revealed the fact that observing an event changes the event.  Heisenberg observed the velocity and movement of sub-atomic particles.  If he focused on a particle’s velocity, its movement changed and vice versa.

Tracking Your Behavior . . . Changes Your Results 
In your daily life, Heisenberg’s effect is operating, too.  The action of tracking your behavior makes you more aware of it and, somehow, it affects your performance.  Athletes keep score not only to know who won the round or game but because it drives them to improve.

Behavioral Goals . . . Matter
Goals reflect either 1) a consequence or 2) a contributing factor.  “Make $1.2MM in gross revenues” is a consequence . . . of doing many things correctly before that becomes a reality. “Develop visibility and credibility with CEO’s in our target market” is a contributing factor. The former reflects a meaningful achievement.  The latter is what will cause it to happen.

Keep Score . . . tracking your contributing factors leads to successful consequences!