Think of ‘Sticky Notes’ and you probably think of the “3 M” corporation where that office staple was first invented. But today’s post is not about yellow notepads. Instead, the 3 M’s of this post serve as reminders of what is truly a basic and highly effective marketing formula . . .
M . . . Market
Effective marketing requires that you know who you’re seeking and who, in this day and age of social media, might be seeking you! More marketing is flawed from the beginning because there’s no clarity about WHO you’re seeking to attract — at least at first.
M . . . Message
Regardless of the medium you use, effective communication always involves a message that resonates with the market member you’re seeking to attract. Generally, this means speaking more about the issues that concern your prospect and less about the features and benefits of your service.
M . . . Movement
Assuming your message captures the attention — and interest — of the person/s you’re seeking to attract to you, you must invite ACTION! In fact, it’s called a ‘Call To Action’ for just that reason. This means an offer of some kind. And in the case of a service, your best offer involves useful information in exchange for someone’s permission to begin a cultivating conversation so you can become the ‘preferred provider’ you want to be.
Marketing can be complex or simple. Just remember the “3M” approach and you’ll keep it simple and . . . highly effective, too.