Marketing is both an art and a science.  Let’s stay with that for moment, OK?

Science is very orderly.  And so, I would hope, is your marketing.

“Live By The Calendar”
That’s what John Jantsch, Duct Tape Marketing’s founder wants you to do. It’s true.  Just as a magazine needs structure in the form of an editorial or publishing calendar to produce content on a regular schedule, your business will benefit from using a calendar, too.

As a committed marketer, you’ll find you can quickly (too quickly and easily?) acquire so many ‘good things’ to get done that you feel overwhelmed.  Once that happens, you can easily decide that all this marketing ‘stuff’ just isn’t worth it and you’ll stop.  DON’T!!!

The Most Important Calendar You Have:  Keeping-In-Touch
As you attract prospective clients, not all (not even most!) will be ready to do business at their first contact with you.  So you’ll want to cultivate a relationship with them.  Or, as some say, ‘nurture a lead’.  Regardless, that takes repeated contacts over a fairly long time.  If you’re not prepared to do that, you probably won’t.  And there goes all the goodwill you wanted to leverage for yourself!   But a good CRM software or service can make sure you do what you plan and reap the benefits when you do.

KEY POINT:
Marketing requires a lot of coordination of many details and actions . . . get a system to put order into your marketing and you’ll see the benefits of that very, very soon!

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