Why a Marketing Advisor Can’t Help You: Reason #1


I’m not being negative.  I’m being real.  With you.  Unfortunately, despite the potential benefit that working with a marketing advisor like SellMore Marketing — a certified Duct Tape Marketing Consultant since 2005 — offers you, you might not benefit from working with us.

Reason #1:  You’re Not Ready, Willing or Able To Change
If you’re thinking about your marketing and/or hiring someone to help you do it better, you’re not happy with your marketing results. That’s a given.

Unfortunately, if you’re UN-willing to change the way you’ve been doing your marketing, you aren’t going to get any better results.

This a case where what you SAY you want and what you DO to get it . . . need to be aligned –– or you’ll continue to get what you’ve been getting . . . and I bet ‘Frustrated’ is at the top of your list.  Am I right?

Find Your Big, Compelling Reason to Change
If you want to change anything – your weight, your business, your relationship, etc. –  you need a compelling reason to do so.  Years ago, I said to a cigarette smoking friend, “You have no will power”.  He immediately taught me a great lesson when he said, “My will power is strong.  The problem is my will to smoke is stronger than my will to stop”.

So it’s a dynamic balance.  You want to change your marketing to enjoy better revenues and more profits.  But you also want to avoid making changes in your attitude and behavior.  One of your desires is going to win.  Which one actually does reflects what’s more important to you . . . status quo or real change . . . and only one can win . . . in any given moment.

Change Your Attitude . . . To Change Your Behavior
Marketing success reflects effective marketing behavior.  If your current behavior isn’t working as you want, you must make changes.  But changing behavior isn’t easy . . . until you find a more compelling reason to change than you have now that argues you should not.

Change your ATTITUDE . . . your RISK / REWARD ratio . . . or no advisor will make a difference in your marketing

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