As I allowed in my earlier post: “Reason #1”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #2 . . .

Reason #2:  You’re Not Ready, Willing or Able To Invest in One
You know the expression, “It takes money to make money”?  Obviously there are other factors.  But investing in your business is a key factor in making your business successful. You may invest money in your office, a website, a flight to attend a conference, taking prospects to lunch, etc..

All Expenses Are Not Investments
While the IRS may allow most expenses you incur as ‘business-related’ for deduction purposes, MOST . . . are not investments.  The difference?  An investment is money you spend that is likely to generate a ‘return’ not only of but on that money.  An expense may be necessary but lacks the potential ROI to be considered a business ‘investment’.

A Marketing Consultant is an Investment
Good marketing consultants ‘earn their keep’ by helping you generate revenues and profits many times over whatever you pay them.  If they don’t, FIRE THEM.  In fact, if they won’t offer you a GUARANTEE of some kind, RUN LIKE HELL!

KEY POINT:
Marketing Consultants are supposed to make you money . . . if you don’t understand or believe that about someone, find someone you can! 

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