As I allowed in my earlier posts: “Reason #1-2”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #3 . . .

Reason #3:  You Don’t Understand What a Marketing Advisor Does
This is problematic for two reasons.  First, if you don’t know what an advisor is supposed to do, how can you judge if you’re getting what you should be?  Second, if you believe you know what a marketing advisor is supposed to do, you’ll probably tell him (or, her) what you expect them to do. Sadly, that’s like using a gun butt for a hammer.  Technically you can do it but it’s not the best way to use the weapon.

A Marketing Advisor . . . ADVISES!
An advisor helps you formulate a marketing strategy and identifies factors that may limit your ability to generate interest in what you do and put revenues in your bank if you don’t.  An advisor is not going to design / update your website, copywrite your direct mail letters, manage your email autoresponders, print your tri-fold brochures, build a tradeshow booth, etc..  An advisor will, however, make darned sure you know which, why (and, how!) any of these actions is going to increase your revenues — or waste your money.

Think of it this way.  A Marketing Advisor helps you know WHAT you must do, WHY, HOW and may even arrange WHO and WHERE you can go to get these things done.  But an advisor will not do these things for you.

KEY POINT:
Understand what a marketing advisor really does . . . and choose yours accordingly!