As I allowed in my earlier posts: “Reason #1-3”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #4 . . .
Reason #4: You Don’t Have a Business Worthy of Marketing
No kidding. Sometimes we find a business that, quite honestly, isn’t being operated very effectively. In short, the customers, clients or patients aren’t having a truly ‘positive’ experience with the business or practice.
This is not to say that people don’t need or want what you offer. They probably do. It’s just that they feel ‘less than ideal’ when they seek to get it from your firm.
In this case, any promotional activity will only put you on the ‘Superhighway of Marketing Hell’. The negative ‘word-of-mouth’ that a ‘negative’ experience with your business can cause will never be as compelling as any kind of marketing promotion you might run.
You Need Solid Management MORE Than You Need Good Marketing
The real foundation of any successful business is not marketing. It’s good management. Management that understands what attracts — and keeps — someone coming back to your firm for more of what they came for in the first place. So sometimes, an advisor needs to help you assess and tighten up the operation before they ever help you promote awareness of your business to prospective clients.
No marketing can overcome poor management!