The popular belief is that you do ‘marketing’ to ‘fill your selling pipeline’. True enough. But your ‘mix’ of:

1.  referrals,
2.  advertising, and
3.  public relations

varies with your Ideal Client, target market and available budget.

So the way you’ll choose to use referrals, advertising and PR to generate selling opportunities will, of necessity, be unique to you and your business.

Marketing Synergy . . . When The Whole is Greater Than The Sum of The Parts
Marketing pros have long held that someone needs to see or hear about you 7 times BEFORE they’re likely to even be aware of you much less consider responding to your marketing offers. While the numbeer of contacts required may vary, the basic principle is sound.

A marketing ‘contact’ can result from seeing your ad, getting a referral to you via word-of-mouth, reading your special report, attending your webinar, reading your client case studies or client testimonials, and so on.

Together your lead-generation trio helps you build the ‘know, like and trust’ your prospects need to take action on your offers to ‘try or buy’ what you’re selling.

KEY POINT:
Referrals, advertising and PR can easily fuel up your ‘lean, mean marketing machine’ — if you use them consistently and conscientiously. 

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