“What do I / we do BETTER than anyone else?”
This question is designed to help you learn what your Ideal Client considers your COMPETITIVE ADVANTAGE or, as some like to say, your ‘Unique Value Proposition’ . . . the factor that makes you DISTINCTIVE and BETTER to work with than your alleged competitors.
This question belongs on every client survey!
So often the responses your clients give are rarely what you might cite as the factors that makes you distinctive and valuable to your clients.
It’s difficult to see yourself as others see you. But knowing what makes you ‘stand out’ to the kind of client you seek to attract is marketing TNT!
The insight this question produces often reveals a significant key to your competitive edge . . . in terms that the people you want to attract would actually use to describe you.
Learn what makes you STAND OUT . . . as your Ideal Client understands it!