What Can I / We Do BETTER?

This question is designed to help you learn what you can do to increase your ATTRACTIVENESS FACTOR to the kind of people you’d like to have as your clients.

The previous question reminded you of how difficult it is to see yourself as others see you.  That’s why knowing how and where your customers would like you to DO BETTER by them is so valuable to you as a marketer.

When you ask this question, LISTEN . . . see if you can place the answers you get fall into one of the following categories of response:

1. Something you should . . . STOP DOING
2. Something you should . . . START DOING
3. Something you should . . . DO BETTER

If you think about it, these are the only three (3) ways that a performance GAP can be described.  So if you want to be better, you’ll find the answers you seek must fall into one or more of these three (3) approaches.

Kind of makes life simple, doesn’t it?

This question will reveal ways for you to remain and grow increasingly attractive to people who fit your Ideal Client profile.

KEY POINT:
Learn what you can DO BETTER . . . as your Ideal Client sees it!