In The Last Year . . . Have You Referred Us to Others?
There’s an old adage, “Actions Speak Louder Than Words”. I like this one, too: “Clients Vote With Their Wallets”. Both are very true.
The value of knowing that your clients are referring you to others / others to you is a SYMPTOM or EVIDENCE of how well you’re performing for your clients and how committed your clients are to you.
No business will please everyone 100% of the time. But you can assess your performance periodically and use the likelihood of clients referring you as a benchmark of the experience you offer your clients.
Frederick Reicheld, a partner in the prestigious consulting firm Bain & Company, developed what he calls the Net Promoter Score. This is a metric reflecting the overall effect you’ll enjoy (or, suffer!) based on how many of your clients will (net of those who won’t) promote you and your business to people in their networks of influence.
Learn your Net Promoter Score . . . and make it move ever higher!