What would you type to find firms like ours on GOOGLE?

As you probably know, it’s 2011 and marketing is increasingly less about interrupting potential clients to share your messages and more about being found by prospects when they are searching for an answer or solution you have to offer.

That’s the basis of Inbound Marketing — being find-able when people are searching online for what you offer.  The way you get found, of course, is to have content on your website that’s based on the very phrases (i.e. keywords) that people are searching for on Google.

So asking your Ideal Client, “What would you type into Google to find firms like ours / that do what we do?” is going to really help you create content that is going to increase your attraction and traffic levels.  Nice!

KEY POINT:
Learning WHAT people would use to find a firm like yours makes it easier for you to create content that will make them find you . . . rather than your competitors 

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