Keys to Generating Traffic for Your Site

Attracting Traffic!
Apart from a possible narcissistic indulgence, you want to be found by people who are seeking the knowledge and expertise you have in great abundance. Afterall, if no one knows about you, how will they ever do business with you?  It’s not likely, is it?  That’s why you have (I hope!) a blog and write posts. That attracts qualified traffic (i.e. visitors) to your site from the Internet.

Your Credibility and Relevance
Being found by prospects for your business begins by Google seeing your site as a credible and relevant source of information you offer on the topic being searched.

Keyword-rich Content
One of the first keys to getting Google to show you to people who want to know what you know is to publish information that Google feels fits the search.

To do that, you must learn the keywords and phrases (AKA ‘long-tail’ keywords) people are using when they conduct an online search for the problem-solving information you have to offer.  There are several online tools that can help you here (e.g. Keyword Tracker).  A quick search on Google will reveal a number of resources on the topic.  Alternatively, HubSpot clients have this functionality seamlessly built-in to their sites — automatically.

Keyword-rich content starts with HEADLINES that are keyword-rich.  
Here are some examples of how one firm, HealthBridge — is creating relevant content to be presented favorably by Google.  Note how each headline reflects key words and phrases that are highly relevant to people who may require and/or provide in-home care for seniors:

KEY POINT:
Publishing Content Online — is a key to marketing effectively.  Content that attracts quality visitors (traffic) must be credible and relevant to the people you seek to attract. That means learning and using keywords in the headline of every post you publish.

2 replies
    • Bill Doerr
      Bill Doerr says:

      Matt — you’re most welcome. Actually, your communications are not only well done, they are very useful and, therefore, very attractive to the very people you seek to serve. I was impressed. I trust your many fans of Healthbridge are, too.

      Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *