I just returned from Kansas City, MO. That’s where the annual ‘Gathering’ of Duct Tape Marketing is held.  My fellow DTM Consultants and I meet to renew alliances, build new ones and share the ‘best and the brightest’ ideas with one another.

This year, John Jantsch, founder of Duct Tape Marketing shared a remarkable update to a venerated old standard — The Marketing Catalyst.

What Makes The New Catalyst . . . ‘New and Improved’?
Couple of things are readily apparent.  First, the program is now fully online.  That means that access to the participant materials is a close as your web browser and available 24/7/365.  “ON Demand . . . with the Brand (Duct Tape Marketing) that’s IN Demand”.

As you can see . . . the ‘new’ Catalyst is based on Duct Tape Marketing’s Ultimate Marketing System.  The ten (10) sessions provide a comprehensive approach to small business marketing that you can access — along with the guidance and support of SellMore Marketing –– over a period of time that ranges from 6 months to a full year depending on the needs of a client.

I also love that John’s made the program extremely ACTION-ORIENTED.  This is not an academic or philosophical program.  You’re going to work. Hard!

Each ‘session’ is based on specific behavioral ‘assignments’ that you must complete to ‘pass’ that session.  And there’s no place for shirkers, either!  If you’re serious about growing your business revenues by improving your marketing . . . this is a program you’ll love.

Here’s an image of the ‘Action Items’ for just one one of sessions:

Small Group Participation OR . . .  1-on1 Consulting — YOU CHOOSE
This version of Duct Tape Marketing’s Catalyst program is only available through a Duct Tape Marketing Consultant (like SellMore Marketing). If you prefer to work through the new Marketing Catalyst in a small group of your fellow business owners, that’s easily arranged.  If you prefer to work 1-on-1 with your Duct Tape Marketing Consultant, that’s easily done — using the online Catalyst site as your ‘base of operations’ while ‘we’ get you through the program content, assignments and to the improved results you’re seeking from doing your marketing — simply, effectively and (very) affordably.

My point — it’s comprehensive, and it’s easily used.  I sincerely believe this is one of the best things to come out of Duct Tape Marketing in quite some time!

Tomorrow, I’ll share what’s ‘new’ about the ‘old’ Catalyst. John Jantsch has been hard at work making serious improvements in how we help our clients approach their marketing.  It’s very uplifting and, these days . . . that’s a message of HOPE we can all benefit from having!