However you ATTRACT people to your website:
•  SEO
•  Direct Mail
•  Advertising
•  Word of Mouth
•  Promotional Emails
•  Blog Posts with inbound links
•  etc.

you definitely don’t want to lose them.
You want to CATCH them!

Not literally, of course.  But as we saw in a previous post, if you don’t learn who is interested in the benefits you offer, you may be extremely frustrated at the dismal contribution your website is (NOT!) making to your top-line revenues and bottom-line satisfaction.

Call-T0-Action + Landing Page = Success
Let’s assume someone finds you as a result of a Google search — a likely possibility — and they click your listing to gain, what they hope, is something useful . . . to them.  That would be your content that caused Google to show you on the search in the first place.

Call To Action . . .
Keep this simple.  It’s merely a mechanism  . . . that invites a visitor to do something to get what they want . . . like learn your insights on how to address an issue in their life or business . . . better than they’ve been able to do.

Landing Page . . . 
If a visitor doesn’t go directly to a landing page from a link in a Google search, your Call-To-Action button should lead a visitor to a page on your site that’s dedicated to the topic of interest to your visitor.

Once they are on your landing page, you want to use only as much copy as is needed to convince your visitor to give you their information — usually their name and email — in exchange for the low-risk, high-value information you have and they want.

KEY POINT:
Attracting visitors to your website is a critical first step in generating revenues for your business.  But you must learn who you’ve attracted . . . so you can take appropriate actions to generate not only leads, but revenues as well.