Don’t (just) Chum . . . CATCH!

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In the movie, “Jaws!” there’s a scene where the shark hunters are chumming — putting a vile-smelling concoction of fish parts over the side to attract sharks to the boat for a ‘great day of fishing!”.

As you may also recall, Roy Schneider’s character got a classic line when, after chumming, ‘Jaws’ rears his head out of the water startling Schneider and he says, “I think we’re gonna need a bigger boat”.

Bigger boat? Are you kidding me?  How about a bigger HOOK or HARPOON or NET or . . . something to catch what you attract!

Attraction is Good . . . Catching is Better!
Attracting the shark was only 50% of their challenge’.  The other 50% was actually catching it!. It’s no different for your business and your website visitors.  If all you do is attract visitors to your website but you don’t catch them . . . all your work to attract them to you in the first place will be for naught!

Are You Capturing Your Website Visitors?
A recent survey of over 2.500 SMB’s by MerchantCircle/ revealed that ”SEO Is The Single Most Important Marketing Channel For Small to Mid Size Businesses.”

As the graph shows, SEO or Seach-Engine-Optimization was easily the most attractive option.

OK, that’s nice –– a nice START!  Merely attracting traffic won’t put money in your bank.  You have to ‘convert’ your visitors into qualified leads.  If you don’t you’re wasting your time and money on SEO-only vendors.

If you ‘only’ attract traffic to your website but you don’t convert faceless visitors into viable prospects, all the SEO in the world will be for naught! 

2 replies
  1. Bill Doerr
    Bill Doerr says:

    Thanks, AJ! Look for next Tuesday’s (12/20) follow-up post on this topic.

    Don’t miss Monday’s post — it’s out of order but that’s because it’s so timely!

    Best to all in Davenport, IA



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