OK, so yesterday . . . I made a post on this blog: “Inbound Marketing in Connecticut”.
Today — just one day later — I do a search on Google for what I’d like to think a prospective client might type into Google assuming, of course, that they were interested in ‘Inbound Marketing’ and entered (as many do) a geographic factor i.e. ‘Connecticut’.
Relevance Makes You Rise To The TOP!
Well, lo and behold . . . My post is found on PAGE 1 of the Google search for the phrase (some call it a ‘long-tail keyword’) that was the title of my post. (you can check it for yourself — click the image to open in a new window!).
What Were The Ingredients That Worked?
First, It was only 230 words (quality beats quantity in a blog post, folks!). Second, I used the keyword phrase ‘inbound marketing’ but in a meaningful and relevant way. Third, I included a video that was ranked well on YouTube. Fourth, I used the phrase (keyword) ‘Outbound Marketing’. Nothing magical there. Just basic SEO that you can do, too.
Something is missing from yesterday’s post, though. Can you tell what it is? If not, I’ll share it tomorrow.
Content attracts people who are looking for what you do . . . so plan to use it effectively in 2012.