There’s a lot of truth to the saying, “If you want to be heard, say something worthy of my attention”.
The image to the left was part of a sidebar on a blog where the ‘offered information’ is highly relevant to the ‘Ideal Client’ or ‘target audience’ who’s seeking to use their telephony more easily and effectively.
The Lesson: Be Relevant!
In the ADHD world of today where people may have less time to do what they want and less attention than they’d like . . . to invest in a meaningful exchange with you . . . you must be relevant or you’ll be history very quickly!
Key #1: “Have a Goal in Mind”
Anyone can create a presentation, not everyone will get a desired result. All communications should be based on the result or outcome you’re seeking. In business, that’s often to ‘get a sale’ or ‘move the chain’ in the sales pipeline. But it can’t be simply to ‘communicate’ . . . a grunt will do that (and not much else!).
Key #2: “See The World As Your Audience Sees It”
“If you can show me a Tisch, I’ll give you $5,000, right now”. If you speak German, I’m probably about to part with $5,000! If not, I’m probably confusing you. So ‘losing’ you isn’t far behind. Effective communications implies getting to understand the world as your prospect sees it. Knowing their hopes, fears, dreams, concerns, etc. is the basis for knowing what they’ll find is relevant.
Key #3: “Learn To Construct a Compelling Argument”
Most schools and universities aren’t teaching young people how to communicate ideas effectively (i.e. persuasively). That’s a vital skill-set that’s rapidly becoming a lost art. Good news. If you learn how to create a compelling argument, you can move people to take action. Often, actions that will benefit both of you. My recommendation: read “How To Get Your Point Across in 30 Seconds or Less” by Milo Frank. Master what Milo is telling you and you’ll communicate more effectively than most people on the planet!
Key #4: “Communicate Consistently”
With the many distractions all around us, even a well-designed message will be ‘missed’ unless it is repeated consistently. You’ve seen an ad on TV that seems to show up every time you watch TV? The reason is because the marketers know you’re probably not even going to notice it unless you have a number of opportunities to see it. Same thing with your messages. Staying ‘in mind’ without getting ‘in face’ is an art form. But it’s an art form you’ll want to learn and practice if you want to move people with your messages.
Being RELEVANT, having a GOAL to achieve, being COMPELLING and sharing your messages CONSISTENTLY will make you a far better communicator with prospects and clients than most of your alleged competitors!