I hope you’d enjoy this brief trip back down ‘Memory Lane’ with me. I sure did!
The Wizard of Oz contains the secret of business GROWTH.
You need (at least one!) a clear GOAL and a PLAN (of action) designed to help you reach it.
The other thing you need to be successful is . . . ACCOUNTABILITY!
“Follow, Follow, Follow, Follow . . . Follow The Yellow-Brick Road!”
In the Wizard of Oz, Dorothy has a clearly defined GOAL — to go the the Emerald City and find the ‘great and all-powerful Wizard of Oz’. After that she had another ‘bigger’ goal — to get back home to Kansas. And, just like Dorothy, your business has multiple goals that all depend on still other goals to become realities.
Every business has a basic and clearly defined Goal — generate revenues and . . . profit.
Early in the story, Dorothy gets a road-map (literally!) to reach her goal – when the Munchkins tell her to, “Follow the Yellow Brick Road”. (That was the 1939 equivalent of our modern GPS!)
But what happened to Dorothy?
She manages (catch my humor, there?) to recruit some staff members. But she soon learns that her staff is far from perfect! Tin-man has no heart (legal department?). Scarecrow has no brains (operations?). And the cowardly Lion has no courage (the sales force?).
Great way to start the process of achieving her goal! Maybe you can relate?
The Wicked Witch of the West
The wicked witch represents the ‘force’ that makes many things ‘go awry’ during the implementation of any plan. So it wasn’t surprising that Tin-man was threatened with water so he could rust again, Scarecrow was set on fire and Lion was scared into catatonic paralysis.
Later, Dorothy’s entire staff was easily distracted by being made to fall asleep by the Wicked Witch in the poppy field scene — making her ‘easy picking’ for those winged monkeys!
And THAT is why if you want to be successful . . . you need a Goal, a Plan and you need to be held accountable for doing what you planned to do in the first place.
Success reflects a PLAN to reach a GOAL and some way to be ACCOUNTABLE for doing whatever it takes to reach your goal and achieve success.