Seen your doctor lately? You probably get more ‘face time’ at a speed-networking event than you get with your doctor!
It’s not the doctor’s fault. Today’s M.D. sees, on average, about 60 patients a day. Do the math.
In an eight hour working day, that means the average patient gets about 8 minutes with their doctor. Some get more. Many get less. Not much time to ‘build the physician-patient bond’, is it?
In a world where most of us have more to do than time to do it, it’s easy to give clients less time and attention than they’d like. Easy but also deadly.
Because if you do, you do so at our own peril.
A Quality Experience Is a Great Differentiator
To your client, a sincere, authentic, and heart-felt connection with you is . . . priceless. It doesn’t take much. But, it takes time. Time to listen to what is troubling them. Time to communicate you care. Time to let them know you care about what they care about.
I like to say, “Treat your clients like prospects” . . . because they can be stolen away if you neglect them. But I also like to say, ‘Treat your prospects like clients” . . . so they will know what it’s like to be your client.
Take Time to Make a Difference!
Either way, take the time you need to make your prospects, clients and centers-of-influence feel important. It doesn’t take much time. But it does require a commitment to help people see you differently because you make them feel better about their issues after sharing time with you . . . better than any alleged competitor who’s too ‘time-starved’ to care to act better.
People want to feel SPECIAL . . . take the time to make them feel that way and they’ll love you for it!