If you know me, you know I believe that how you operate your business is as important as how you promote awareness of your business or professional practice.
The Secret of a Great Team? Communication!
I just read a fascinating article in HBR on The New Science of Building Great Teams.
In it, Alex Pentland, a professor at MIT and the director of MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program, and the chairman of Sociometric Solutions, shared a fascinating insight — the more team members interact (i.e. communicate) with one another, the more productive and effective they are.
Professor Pentland created a ‘tech-tool’ that, worn by team members, collected data about:
1. who people talked with,
2. how much intensity (energy) they used, and
3. how often they interacted with other members of their team or work-group
The more team members actually communicated, the more effective and productive they were.
The ‘Bee’ Among The Flowers is Not Only Busy but Increases Productivity, As Well
Pentland noted (around 3:30 sec into his 6 min video in the article) that some team members are ‘above-average’ at getting to know and share awareness of special skills and abilities of their team with others on a team. They’re the people who are always seeking out people to meet, asking them to ‘Tell me more about how you . . .” and then connecting these people into parts of a project on an ‘as needed’ basis.
The more of these ‘bees’ you have in your ‘hive’ . . . the sweeter the honey . . . the greater the success of the team, overall.
Productivity is attractive in marketing your business. Facilitating communication — quality and quantity of it — among your staff or team-members may be one of your best ‘marketing’ secrets.