If you have kids, you understand.  If you want them to do something you want, you have to address the old ‘WIIFM’ — “What’s In It For Me?” issue in terms they’ll appreciate.

Valued Content ATTRACTS . . . People To You
A key purpose of blogging is to attract people to you who care about what you know and what you can do . . . for them.  Your blog’s content needs to address what your desired readers want to know and, if known, is likely to produce significant value for them to enjoy.

Click on the image above.  If you were a financial advisor, a mortgage broker, a P&C agent, an attorney or even a CPA . . . offering such information would be very likely to attract people whose need-to-know aligns nicely with your expertise and services, wouldn’t it?  See?

Valued Content CONVICTS . . . People About Your Authority
A good post will cause people to find you.  That’s what organic search is all about — causing your post/s to appear on ‘Page 1’ when a prospective client types a query into Google.

But the post itself must render meaningful value in the form of useful insights and practical actions that a blog reader can use to enhance their life.  When you do that, people see you as an expert in your field.  That translates into AUTHORITY which builds your CREDIBILITY and reduces the RISK of hiring you.

KEY POINT:
Offering VALUABLE content is ATTRACTIVE and builds AUTHORITY for you and your business