In sales and marketing, “YOU GET . . .”  is a great phrase to use.

This is a banner . . . from Biznik — a popular online business networking website:

“You Get . . .” 

• addresses the un-asked question your prospect is always asking
• forces you to focus on the BENEFICIAL DIFFERENCE you make in a client’s life
• makes you less ego-centric and more client-centric in your marketing message

In my training as a writer, I was admonished to always seek to communicate what my reader / listener / viewer would gain IF. . . they bought whatever I was selling.

“You Get . . .” is a key concept to keep in mind if you want to create marketing messages that get response from a qualified prospect for whatever you’re selling.