CURATION
Nick Unsworth, a local social media expert, speaks of content ‘curation’.  This means finding and sharing ‘refined’ information your desired audience wants to know about.

This could be as simple as creating a tweet on Twitter that references an article you know your people will find useful and . . . likely to share with their networks.  That’s just one way to grow your awareness and attraction factor considerably; there are many other options and that’s why being clear about your goals is so important to using social media effectively and efficiently.

CONVERSATION
Look, it’s called ‘social’ media for a reason!  Traditional marketing (i.e. advertising) was, necessarily, a one-way rather than a two-way conversation with prospects. Social media invites you to engage in a ‘dialog’ or ‘conversation’ with your prospects, clients and centers-of-influence.  And social media is perfect for that.

A blog not only invites people to engage in the conversation with you, it also provides the basis for helping interested people to find you in the first place!

KEY POINT:
Quality content invites and sustains an ongoing conversation!