Entries by getnewclientsnow

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Reaching The Unreachable Referral

THE ISSUE: Someone you’ve been referred to can’t be reached and isn’t returning your calls.  Nothing else can happen until this is done.  It’s frustrating.  But, it can be addressed. THE INSIGHT/S: Assume your referrals are distracted and self-absorbed.  Why?  Because they are!  Consequently, ‘breaking through the clutter’ won’t be easy unless you can appeal to what they perceive […]

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Does Networking Make You Feel D-I-R-T-Y?

Granted, the title sounds a bit naughty, doesn’t it?  But it’s true! The prestigious Harvard Business Review recently published an article that validates this is, in fact, true. This particular article originated from a 2006 study in which the researchers demonstrated a direct connection between moral purity and physical purity.  It’s actually called The Macbeth […]

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4 Factors Behind Marketing Failures

Yesterday, I had the pleasure to be invited to do an ‘Ask The Experts’ call with Colleen Ferrary, President of Small Business USA. Colleen and her organization are dedicated to helping small business owners access resources that help them succeed. On our call, we discussed a number of factors that both enable and dis-able the […]