Entries by getnewclientsnow

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Planning . . . To Get More Referrals in 2015

Few outcomes of significance — like generating more and better referrals for your practice — requiring the coordination of time, skills, efforts and people happen “by accident”.  Usually, planning is involved. The Moon Landing, the Apollo 13 recovery, America’s declaration of independence from England, your having the best year year ever due to generating better […]

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Finding Your Authority as an Author

I love psychology. I have a degree is in psychology.  But I really love the field social psychology.  One fascinating aspect of that is known as ‘Impression Management’.  That’s where what you believe is real reflects the input or impressions you receive from various sources.  Being an author has a lot of value.  It marks you as an expert or […]

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Stand Out or Sit Down!

It’s not often that I find an unusual / unusually effective way for someone to make a statement about WHO they are and/or WHAT they do.  It happens.  But it’s not common. Then, yesterday I received an invitation to connect on Linkedin with Joe Lavoie. I didn’t know Joe before he reached out to connect on Linkedin. […]

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Packaging Your Service (part 5)

Constructing Your (Intangible Service) Package Today, we’re going to delve into what packaging your service really demands. It may help if you keep  “The Pure Powder Skiing Escape” from the 1/8/2013 post in mind as we do this. Building Your Package . . . Steps 3 – 4 of 9 In this post, I’m going […]

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Packaging Your Service (Part 4)

Constructing Your (Intangible Service) Package Today, we’re going to delve into what it packaging your service really demands. It may help if you keep  “The Pure Powder Skiing Escape” from the 1/8/2013 post in mind as we do this. Building Your Package . . . Step by Step In this post, I’m going to explain […]

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Packaging Your Service (Part 3)

Constructing Your (Intangible Service) Package Today, we’re going to PRE-view what must go into an effective package. It may help if you keep  “The Pure Powder Skiing Escape” from the 1/8/2013 post in mind as we do this.   9 Key Steps in Creating Your Intangible Service Package As you build packages for your services, […]

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Packaging Your Service (Part 2)

What is a ‘Package’ . . . Really? Unlike packaging for a tangible product — think ‘Book Cover’, the package for your intangible service is totally different.  It’s not some container into which you pour your service, it’s not an image you use to promote your service and it’s not a set of ten (10) […]

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Packaging Your Service (part 1)

If you’re providing a service and find you aren’t getting as many qualified prospects to become clients as you like, you may want to examine an often overlooked yet significant factor: the way you package your service. Why You Need A ‘Package’ for Your Service Let’s face it.  Selling an intangible service is not the […]