Entries by getnewclientsnow

, , ,

Moments of Truth in Branding

Branding Lessons:  Moments of Truth Last evening I attended a meeting where the topic of discussion was ‘branding’. While many of us are, in varying degrees, familiar with the topic, the viewpoint of those present focused on: 1) the means of ‘sharing’ the brand or identify of a firm and 2) the basis of its reality. You […]

,

LIVE Webinar from KC, MO — Noon, May 23rd

Do you know what 90% of your prospects and customers do? They ROBO. So what does ROBO stand for? Research Online to Buy Offline and it’s one of the most important dynamics that local business needs to understand in order to gain a competitive local advantage. In conjunction with Small Business Week in the United States Duct Tape Marketing […]

, ,

Take Time To Matter

Seen your doctor lately?  You probably get more ‘face time’ at a speed-networking event than you get with your doctor! It’s not the doctor’s fault.  Today’s M.D. sees, on average, about 60 patients a day.  Do the math. In an eight hour working day, that means the average patient gets about 8 minutes with their […]

,

Secret of Growth? Yes, there is!

If you’re a business owner in 2012, you’re an exceptional individual.  You’ve survived one of the most challenging economic periods in history.  Congratulations.  You’re amazing. At the same time, I bet that merely ‘surviving’ financially is not why you want to be in business.  Business is (and, I’ll reveal my own bias here) about growth! […]

, , ,

Is Service Dead?

Once again, I’ve found the secret of being highly competitive.  SERVICE! Missed Opportunity #1:  The Bank My wife recently received a notice from her bank that, because she has had no activity in her account (it’s a CD and we let it roll over), unless she presents herself to the bank, her funds will be […]

, ,

The Commodity Penalty Box

Given the proliferation of information — and access to it — is today’s consumer better prepared than ever before to buy a car, choose a restaurant or find a new dentist?  In fact, with the availability of social rating services — e.g. Angie’s list, Yelp, etc. — is there truly any need (or, an opportunity) […]