I just discovered a business called Snip-Its.
It’s a childrens hair salon designed to make getting your child’s hair cut a truly fun adventure.
It began when Joanna Meiseles, (the granddaughter of the famous Hollywood comedy star, Jack benny!) wanted to find a way to make getting a child’s hair cut something that won’t make you want to pull your hair out at the same time.
In The Marketing Club, we constantly seek to help you align the way you do business with the expectations of the market segment/s you want to attract as clients. That’s ALIGNMENT.
In Joanna’s case, her target demographic is a child. And what do kids love more than anything else? Yep. Having fun!
So Joanna has created a themed environment that, from the moment you walk into it, screams ‘FUN’!
Her staff are trained specifically to be able to understand and respond to the unique needs of younger children. Joanna also created a cast of characters who make getting your hair cut a truly fun experience.
Does this cause Snip-Its to stand out . . . to be differentiated . . . from any plain old hair salon?
What do you think? (Of course it does!)
Click here . . . and see for yourself what a great example of ALIGNMENT looks like when it’s done well and with a passion!