Planning . . . To Get More Referrals in 2015

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Few outcomes of significance -- like generating more and better…

How To Avoid Referral Partners Who Can't Help You

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Here's a dirty little secret  hiding in plain sight . . . everyone can't…

Finding Your Authority as an Author

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I love psychology. I have a degree is in psychology.  But I…

Stand Out or Sit Down!

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It's not often that I find an unusual / unusually effective way…

Don't Blow Your Client Relationship!

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Apple Computers and I Have a Relationship I'm a big fan(atic)…

Packaging Your Service (part 5)

Constructing Your (Intangible Service) Package Today, we're…

Packaging Your Service (Part 4)

Constructing Your (Intangible Service) Package Today, we're…

Packaging Your Service (Part 3)

Constructing Your (Intangible Service) Package Today, we're…

Packaging Your Service (Part 2)

What is a ‘Package’ . . . Really? Unlike packaging for…

Packaging Your Service (part 1)

If you’re providing a service and find you aren’t getting…