If you’re the son or daughter your mom brags about to her friends — even if you have siblings –– you know I’m talking about you. Actually, the fact that you’re still reading this tells me a great deal about you. . .
If You’re Reading This . . . I’m Willing To Bet That:
You are in a business enterprise of some kind. In fact, you may be:
- a principal in a professional service firm (e.g. JD, CPA, CFP, DVM, AIA, CFP, etc.),
- an owner of a company who feels a ‘personal responsibility’ to grow the revenues you want for your business,
- an associate in either of the one of the above scenarios who recognizes that becoming a ‘rainmaker’ . . . is a key to your own career success
- a solopreneur who’s seeking to build a private practice with great clients … all by yourself
You’re doing OK financially but, deep down, you know you could (and, should!) be doing a heck of a lot better than you are.
You’re probably operating in a highly competitive and fairly overcrowded marketplace.
Your ‘Best’ clients . . . come from REFERRALS you get from your RAVING FANS . . . people who know, love and trust you.
As good as referrals are for your ‘bottom line’, you may not be getting as many as you’d like . . . or, as regularly as you’d prefer.
While you know how desirable referrals are . . . you also find it difficult to ask people — even your clients — for referrals.
When you do ask for referrals . . . you’re not as effective as you’d like to be.
Prospects for the problem-solving products, services and programs you offer will likely want the benefits you offer, repeatedly, over time.
A client’s Lifetime Value (LTV) — i.e. “The total amount of money they will spend on your kind of product or service” adds up, I’m sure, to a significant amount of money . . . over time.
Not having enough clients or, getting them easily enough . . . means you may be working harder than you like, for less than you deserve and longer than you want.
You’re aware of this . . . you’re not thrilled about it, and . . . you’re open to finding a better way to generate more and possibly better clients for your business or practice.
You’re attracted by the suggestion that you can grow your clientele (and, revenues) better in the future than you have in the past.
OK, quick check . . . did these points . . . just describe . . . YOU?
If not,, STOP READING NOW! I’ll only be wasting your time and I don’t want to do that.
Of course, if the points above DO apply (and, resonate with you!) . . . LET’S CONTINUE!