Posts

Reaching The Unreachable Referral

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THE ISSUE: Someone you’ve been referred to can’t be reached…

3 Keys To Your Successful Value Proposition

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"How often do you change your value statement . . . AKA .…

4 Factors Behind Marketing Failures

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Yesterday, I had the pleasure to be invited to do an 'Ask The…

Making a Good Impression on Your Prospective Client

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"How can I convince a prospective client that I'm better than…

Finding Your Authority as an Author

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I love psychology. I have a degree is in psychology.  But I…

Packaging Your Service (Part 4)

Constructing Your (Intangible Service) Package Today, we're…

Standing Out In a Crowded World

"If you're not standing out, maybe you're just not that outstanding!".…

Memory Cues -- What The Energizer Bunny Knows

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This post is provided courtesy of my distinguished colleague,…

The Best Marketing Methods Are Personal

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I'm reading a research brief from The Center for Media Research…

Client-centric Crisis PR

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Well, here we are . . . one day after Hurricane Sandy left our…