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What’s Your Magic Number?

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I just read a great post by a Marcus Sheriden.  Marcus is in the pool & spa business serving the VA and MD area. He’s been through some rough times in the last few years.  He was embezzled out of over $200K in 2005, the economy tanked in ’08 and (oh, yes!) the IRS  actually put a lien on his home to help ‘get his attention’.

Inbound Marketing . . . to the rescue
In 2009, Marcus started using Hubspot to attract interested people to his website.  And his business is doing very well — even though many others in his industry have closed their doors.  He owes it all to learning how to be a business that attracts prospects to him — AKA ‘Inbound Marketing’ and using the Hubspot platform to do that easily and effectively.

The Magic Number: “30 Page Views”
Marcus discovered something very interesting using Hubspot’s built-in website analytics.  Specifically, he’s seen a positive correlation between:

•  the number of website pages someone visits, and
•  their propensity to buy a pool from him

Marcus learned that if a prospective client has at least 30 unique ‘page views’ they present his company with an 80% or better chance of buying a pool.  And with over 600 pools sold and installed by his company, Marcus’ insight is worth noting!

KEY POINT:
The more familiar prospects are with your business, the more likely they are to buy