I just read a great post by a Marcus Sheriden. Marcus is in the pool & spa business serving the VA and MD area. He’s been through some rough times in the last few years. He was embezzled out of over $200K in 2005, the economy tanked in ’08 and (oh, yes!) the IRS actually put a lien on his home to help ‘get his attention’.
Inbound Marketing . . . to the rescue
In 2009, Marcus started using Hubspot to attract interested people to his website. And his business is doing very well — even though many others in his industry have closed their doors. He owes it all to learning how to be a business that attracts prospects to him — AKA ‘Inbound Marketing’ and using the Hubspot platform to do that easily and effectively.
The Magic Number: “30 Page Views”
Marcus discovered something very interesting using Hubspot’s built-in website analytics. Specifically, he’s seen a positive correlation between:
• the number of website pages someone visits, and
• their propensity to buy a pool from him
Marcus learned that if a prospective client has at least 30 unique ‘page views’ they present his company with an 80% or better chance of buying a pool. And with over 600 pools sold and installed by his company, Marcus’ insight is worth noting!
The more familiar prospects are with your business, the more likely they are to buy