At 2012 winds down, you (like many of us) are probably looking back at the year and trying to make sense of what worked, what didn’t and why. That’s good. I applaud you.
You may also be reviewing all those articles and posts you’ve bookmarked in hopes of getting back to read them. But you didn’t. Until now. Me, too.
In reviewing articles I didn’t get to read earlier, I came across a recent study in MarketingProfs that I was glad I filed so I actually found it when I wanted to read it! It revealed some very useful insights about what is working for firms in various professional services fields — law, high tech, consulting, etc.
Firms that grew ‘significantly’ (20% or higher for at least 2 consecutive years) used:
- Social Media
- White Papers / Content Creation
even more than firms in the ‘Marketing / Communications’ fields which acted as a ‘control’.
But I was really impressed to see that firms experiencing “high growth rates” were generating a disproportionate amount of their leads from online sources!
In fact, for all professional services firms, those generating at least 40% of their leads from online sources ALSO experienced the highest median growth rate (53.8%). That should make you stop and take serious notice! (It sure did for me!)
That also makes me appreciate all the more the timing of our newest coaching program: Total Online Presence that will be available in January 2013.
Click here to download a Special Report on this program!
If you’re a professional services firm and you want to generate significant growth, you’ll do well to figure out how to leverage both digital media and the many opportunities available to you in the online world.