Posts

3 Keys To Your Successful Value Proposition

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"How often do you change your value statement . . . AKA .…

Making a Good Impression on Your Prospective Client

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"How can I convince a prospective client that I'm better than…

Finding Your Authority as an Author

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I love psychology. I have a degree is in psychology.  But I…

Packaging Your Service (Part 2)

What is a ‘Package’ . . . Really? Unlike packaging for…

Standing Out In a Crowded World

"If you're not standing out, maybe you're just not that outstanding!".…

Give Prospects What They Want . . . NOW!

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In today's crazy, hurry-up-and-make-it-happen kind of world,…

Memory Cues -- What The Energizer Bunny Knows

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This post is provided courtesy of my distinguished colleague,…

Client-centric Crisis PR

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Well, here we are . . . one day after Hurricane Sandy left our…

Self-Centered Marketing: "NEW CUSTOMERS WANTED!"

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I recently opened my local town flyer / paper and saw THIS: This…

Moments of Truth in Branding

Branding Lessons:  Moments of Truth Last evening I attended…