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Media: The Vehicles That Carry Your Message

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Media is a very important part of your marketing.

In days gone by, that term meant mass media — radio, TV and print media.  Today though, that’s all changed.  Radically!

Modern Media Means . . . The Internet
There’s some good news here.  Especially if you don’t have a lot funding for a ‘massive media’ campaign.

It’s the online media that you’ll find is increasingly important in helping you get your Message to your Market and it’s a key to attracting new prospective clients to you, as well.

I just received an email today and it said, “Bill, every time I search anything business related on Google somewhere on my first search page I see you have posted or commented a relevant article thru Google +. However last night I was searching “extra long retractable dog leashes” and there you were again!  Bill get off the computer and spend some time with your family”.

I replied, “It’s the fact that I have an active BLOG (modern media, right?) that causes me to get that kind of media exposure.  I don’t spend time away from my family.  I just blog consistently and that . . . is paying off in increased traffic and conversions on my site.”

KEY POINT:
Media is increasingly online and that makes it effective and very affordable.  Learn to harness the internet and you’ll be glad you did!