- Revenue reflects your ability to market and promote your problem-solving expertise and services
- Marketing reflects the time, money, skills, staff and system available to you
- Marketing is often a single, isolated event rather than a campaign of consistent, and coordinated actions
- You have limited time, money, expertise, and staff . . . to market your services as effectively and efficiently as you might like
- As a result, revenues may not be what you expect and certainly don’t reflect what your potential suggests
- Absent sufficient resources for marketing, you may be “leaving money on the table” that should be going in your bank account
The Ideal Solution
- Must help you to keep-in-touch to stay top-of-mind with your prospects and clients
- Must require minimal time, money, staff and expertise to use on a regular basis
- Must generate meaningful (and, measurable!) response that leads directly to revenues
- Must differentiate and position you as a ‘preferred provider’ of your expertise and services
The Client Machine® Solution
- The Client Machine® is a 100% DONE-FOR-YOU service that helps you stay-in-touch and top-of-mind with people who can BUY the services you offer and REFER others who can do so, as well
- The Client Machine® is a marketing TOOL that salespeople and solopreneurs can afford to use consistently and sustainably over time without breaking their budget
- The Client Machine® is a ‘No Hassles’ way to deliver highly relevant, highly response-able messages to people who are best able to understand, value, desire and afford the services you offer — e.g.
Prospects . . .
People you believe will but have not yet done business with you
Clients . . .
People who needed your services in the past and are likely to do so again, in the future
Advocates . . .
People who can influence others to buy from you and refer you to others who will
Strategic Alliances . . .
People in business who are willing to promote your services to their clients if you do the same for them with yours
Building Your ‘Know, Like and Trust’ Factors
If you are a:
• small business owner,
• solopreneur, or
• salesperson (or, any position that’s ‘revenue responsible’)
you know the importance of building AWARENESS of you, generating PREFERENCE for you, and earning CONFIDENCE in you.
But, that won’t happen unless you’re keeping-in-touch with your key people . . . systematically.
Marketing Sucks . . . Time . . . Out of Your Day
Running your business consumes an asset you never feel you have enough of — your time.
Each day, you’re supposed to ‘make time’ for marketing. But, you have so many other things to do, right?
As a result, your ability to find time for marketing is a ‘zero-sum’ game — the more time you devote to marketing, the less time you have for other activities that are also important.
Your challenge is not to ignore the function of ‘marketing’, but to do it within the constraints of whatever time, money, energy, skills and staff you do have available to you. Fair?
Coming-To-Mind . . . When Your Service Is Needed . . . Is Your Goal
When someone knows of you (awareness), likes you relative your competitors offering similar services (preference) and trusts you to do what you promise (confidence) then WHEN — NOT IF — they (or, someone they know) develop a need for the benefits you offer, YOU will come to mind as THE ‘preferred provider’ of your problem-solving expertise over your competitors.
THAT . . . is why we developed The Client Machine®. It’s a simple, easy and affordable way for you to keep-in-touch with key people for your business or practice. If you make this service a part of your overall marketing plan, you will come to mind . . . whenever your services are needed.
Bottom line . . . keeping-in-touch builds AWARENESS of you . . . PREFERENCE for you . . . and, CONFIDENCE in you. And THAT . . . keeps your competitors up at night! 😉
HOW IT WORKS
You create your profile. This includes a nice photo (headshot) and your basic contact information.
You enter or upload contacts you want to keep-in-touch with to build your awareness, preference and trust factors.
You invite these people to opt-in to receive your personally-branded email
You’re DONE! Now, you sit back, relax and enjoy! ‘-)
Each week, we search and curate content from the web that is fun, interesting and/or useful.
Each week, we produce a personally branded email for to keep you top-of-mind with your key people
Each week, we put you in front of your key people using a unique email that your people will love — and you’ll have the open and click-through rates to prove it!
Each week, we report back to you about all activity your people take, in your online dashboard — i.e. who opened, clicked, etc. on ‘your’ unique content
Optional and extremely cool . . . If you wish, a brief tweet-like message can be added to selected recipients — to offer them something they’ll find highly relevant and response-able. Plus, we track their response to your offers and advise you accordingly.
Each week, you leave the ‘heavy lifting’ to us — knowing that keeping-in-touch and staying top-of-mind with your key people is happening automatically, regularly, meaningfully and measurably!
IS THIS KEEP-IN-TOUCH / TOP-OF-MIND SOLUTION RIGHT FOR YOU?
The Client Machine® is one tool that helps you get more clients and make more money.
It helps you stay top-of-mind with people who will, sooner or later, buy from you and/or refer others to you.
Because it’s so affordable and sustainable, it’s also one of the most cost-effective, done-for-you marketing services you can find.
If you’re interested, I’d like to cordially invite you to learn more about it by having a no-obligation conversation with me about this service, what it can do for you and how you can benefit from it.
And here’s my ‘No BS’ Guarantee: I won’t ask you to buy anything during our call, and . . . we won’t have a second call on this topic . . . unless YOU wish. Is that fair enough?