- Revenue reflects your ability to market your problem-solving expertise and services
- Marketing reflects the time, money, skills, staff and system available to you
- Marketing is often a single, solitary event rather than a campaign of consistent, conscientious and coordinated actions
- You have limited time, money, expertise, and staff . . . to market your services as effectively and efficiently as you might like
- As a result, your revenues may not reflect what your potential suggests
- Absent sufficient resources for marketing, you may be “leaving money on the table” that should be in your bank account
The Ideal Solution
- You want to keep-in-touch to stay top-of-mind with your prospects and clients
- Must require minimal time, money, staff and expertise to use on a regular basis
- Must generate meaningful (and, measurable!) response that leads directly to revenues
- Must position you as a ‘preferred provider’ of your expertise and services
- The Client Machine® is a 100% DONE-FOR-YOU service that helps you stay-in-touch and top-of-mind with people who can BUY the services you offer and REFER others to you who can, as well
- The Client Machine® is an affordable marketing TOOL you can easily afford to use consistently and sustainably over time without breaking your budget
- The Client Machine® is a ‘No Hassles’ way to deliver highly relevant, highly response-able messages to people who are best able to understand, value, desire and afford the services you offer — e.g.
Prospects . . .
People you believe will but have not yet done business with you
Clients . . .
People who needed your services in the past and are likely to do so again, in the future
Advocates . . .
People who can influence others to buy from you and refer you to others who will
Strategic Alliances . . .
People in business who are willing to promote your services to their clients if you do the same for them with yours
Coming-To-Mind . . . When Your Service Is Needed . . . Is Your Goal
IF someone knows of you (awareness), likes you relative to your competitors offering similar services (preference) and trusts you (confidence) to do what you promise THEN WHEN — NOT IF — they (or, someone they know) develop a need for the benefits you offer, YOU will come to mind as THE ‘preferred provider’ of your problem-solving expertise over your competitors.
THAT . . . is why we developed The Client Machine®. It’s a simple, easy and affordable way for you to keep-in-touch with key people for your business or practice. If you make this service a part of your overall marketing plan, you’ll come to mind . . . whenever your services are needed by people who are ready to buy what you’re offering.
Bottom line . . . keeping-in-touch builds AWARENESS of you . . . PREFERENCE for you . . . and, CONFIDENCE in you. And THAT . . . keeps your competitors up at night! 😉