In 1986 John Landis made a very funny movie – The Three Amigos starring Steve Martin, Chevy Chase and Martin Short.

Here’s another memorable couple of ‘amigos’ who can make your marketing really effective: Advertising, Public Relations and Referrals. If you’re not using all three to generate leads, you’re probably missing out on some business opportunities.

Advertising may or may not work for you.  But advertising doesn’t necessarily mean a 1/2 page ad.  PR doesn’t mean blowing out press releases mindlessly, either.  And referrals is a strategy that reflects how you operate your business more than how artful you are at asking for ‘people to talk to’.

Regardless of which of these ‘amigos’ is right for you to use — and how — they do kick-start the selling process by generating opportunities you can develop into the sales you seek.

KEY POINT:
Lead generation is a vital function; involving your 3 Amigos in a consistent and effective manner will work wonders!