In a RainToday article, various methods of LEAD GENERATION were cited, based on surveys of professional service firms.

While the most effective method chosen was “presenting at conferences, seminars and trade shows” the second most effective offline tactic was “making ‘warm’ calls on existing contacts”.

That’s Great News!  Why?  Because you’re a lot more likely to be able to call people you know than get invited to give a keynote presentation at a trade show, aren’t you?

But, just because you know WHAT works pretty effectively doesn’t mean you know HOW to make it work effectively for your practice.  Or, maybe you do. (if not, see me!)

Regardless, the tactic of calling people you know and who know, like and trust you . . . should be an essential part of your marketing.

KEY POINT:
Calling people you know is an effective way to generate goodwill, leads and revenues.