Great Minds Think Alike When Richard Branson, arguably one of the most successful entrepreneurs alive and Seth Godin, one of the most prolific thought-leaders on marketing get together, under the auspices of American Express . . . it has to be good. It is: The Point: LISTENING . . . to your customer (or, client […]
One of the many principles — but a very essential one — for using social media is to ‘optimize your brand assets’. What’s that mean? Good question. It means using online social media sites to post content so people can find your content and, as a result, find you, too! Here’s a great example of […]
What’s happening with social media? How does it compare with traditional media? Check out this insightful (and, brief!) video from Marcel Lebrun, CEO of Radian6 — a cutting edge social media company: Social media is changing the very foundations on which business is conducted. The way you communicate and interact is changing how you and […]
Ever wonder, “How can I reach ___________________ over at XYZ Corporation?” Wonder no more. Thanks to an innovative new online service: PeopleMaps. This new online service enables you to find not only who knows someone you want to know but, with the more feature-rich, paid version you can actually produce a ‘connection path’ that shows […]
If you’ve never understood or used ‘RSS’ . . . WATCH THIS:
Once you have your blog or website running, you DEFINITELY want to be running Google Analytics on it. Why? Couple of reasons . . . it’s FREE . . . so you can’t argue that! You gain INFORMATION . . . that helps you know what is / isn’t happening on your blog or website […]
I have a friend, Fred Wergeles who is a talented, educated and highly successful individual. Fred once worked at the CIA. His expertise? Intelligence Gathering. Knowing what’s happening in the world is key to either avoiding problems or preventing them from happening. It’s the same with your business. You want ‘intelligence’ about your industry, competitors, […]
I just returned from a nice trip to Boulder, CO where the 2009 Annual Duct Tape Marketing Coaches ‘Gathering’ took place. Among the many things I learned out west, was that the long-awaited Duct Tape Marketing University is now ‘officially’ launched — Woo Hoo! This is GREAT NEWS! For many years, I’ve known John Jantsch, […]
Having a good response to the question, “What Do You Do?” is essential. Afterall, you only get so many opportunities on any given day to ‘nail it’ with a prospective client. If you don’t, you may be missing an incredibly valuable opportunity simply because a prospect for your services didn’t understand the value you offer. […]
If you’re new to social media, you may feel like this poor soul . . . “Marcus The Milkman” . . . a (mercifully brief) video by Daniel Hayek: . Here’s the problem. Marcus has it all wrong. Well, sort of. Social media — and social networks in particular — are grossly misunderstood and used […]
BILL DOERR, CCO860-798-6964