The first function in your client development process is . . . FUELING. Your Business or Practice is a Vehicle You may find it helpful to think of your business or practice as a vehicle. Vehicles are means of transportation. As a vehicle for you, your business can take you from where you are today […]
If you’re a self-employed individual, the owner of a small business or a professional practitioner whose problem-solving expertise and services are valued by others (i.e. your clients), I bet you know how good it feels to land a new client. It’s a rush. A good feeling. Isn’t it? But do you know how you generate […]
So it’s a NEW YEAR . . . and you may have made a resolution to use your social networks more in 2012 than you did in 2011. Good for you! Keep It Simple . . . Join Groups and Discussions / Make Comments and New Friends While there are many things you could do […]
In my last post, I mentioned something might be MISSING . . . remember? Lest you accuse me of dragging out the answer too long, let me direct your attention to the fellow with the megahorn as a final clue. Does that help? After Attracting Visitors, You Want To Get Some Kind of Action! With […]
OK, so yesterday . . . I made a post on this blog: “Inbound Marketing in Connecticut”. Today — just one day later — I do a search on Google for what I’d like to think a prospective client might type into Google assuming, of course, that they were interested in ‘Inbound Marketing’ and entered (as […]
Inbound vs. Outbound Marketing One of many changes I’ve seen this year is the movement toward marketing that focuses on ‘Inbound’ strategies and tactics vs. ‘outbound’ strategies and tactics. It’s kind of cute . . . but also accurate to depict the ‘old’ with the ‘new’ marketing along the lines of the famous Apple vs. […]
Who doesn’t love a little red sports car? I recall how my ‘favorite car’ was exactly that — a 1987 red Toyota MR2 . . . OMG I loved that car. But, I digress . . . “It’s a chick-magnet” That’s how the salesperson (a woman no less!) described it to me. Maybe she […]
However you ATTRACT people to your website: • SEO • Direct Mail • Advertising • Word of Mouth • Promotional Emails • Blog Posts with inbound links • etc. you definitely don’t want to lose them. You want to CATCH them! Not literally, of course. But as we saw in a previous post, if you […]
Occasionally, far too rarely actually, I come across a truly brilliant marketing campaign that benefits not only the marketer but everyone else involved. Enter . . . the Fourth Annual Holiday Feed It Forward™ campaign of Restaurant.com: Here’s the Deal . . . Each year around the holidays, Restaurant.com enables anyone to ‘give away’ $10 […]
In the movie, “Jaws!” there’s a scene where the shark hunters are chumming — putting a vile-smelling concoction of fish parts over the side to attract sharks to the boat for a ‘great day of fishing!”. As you may also recall, Roy Schneider’s character got a classic line when, after chumming, ‘Jaws’ rears his head […]
BILL DOERR, CCO860-798-6964