One of the more exciting developments to come out of my relationship with Duct Tape Marketing is a a program called The Marketing Catalyst. It’s designed to give small business owners a simple, effective and affordable option for building a SYSTEM for marketing their products and/or services. Here’s a brief video introduction about this from […]
The power of words . . . can move people to action. You just have to say what you want to say . . . in a way that matters. Like this:
One of my Duct Tape Marketing colleagues, David Smith from Boise, ID and I were kicking around ideas on how to get and craft a good review — to support local marketing — a program David’s delivering to a group of Idaho business owners. My input, while not the most academic, may be of some […]
Listen Up! Marketers talk incessantly about ‘The Funnel’ . . . the iconic image that suggests the ‘Prospect Pathway’ that begins with a ‘lead’ and ends with ::::::drumroll:::::: a customer or client. The problem is, this is so myopic! The notion of a ‘funnel’ implies that, once you reach the bottom and generate a customer, […]
In a recent article in the prestigious Harvard Business Review, David Edelman of McKinsey & Company argues that publishing a regular flow of quality, market-centric content has a funny way of generating a regular flow of revenues. Of course, he warns, not to do so . . . is a choice made with potentially perilous […]
Yesterday, we talked about the value of creating remarkable content that Google loves and regards highly. Quality content will definitely help you attract visitors to your website, blog or landing page. But it’s only a start. Even the best content alone won’t increase revenues for you. More Keys To Inbound Marketing Success Inbound marketing is […]
Attracting Traffic! Apart from a possible narcissistic indulgence, you want to be found by people who are seeking the knowledge and expertise you have in great abundance. Afterall, if no one knows about you, how will they ever do business with you? It’s not likely, is it? That’s why you have (I hope!) a blog […]
I get a daily email from HARO (Help A Reporter Out) — brainchild of Peter Shankman. HARO is a service that provides a venue for reporters and bloggers and sources of news and information to connect. It’s totally free and it’s made Shankman well-known and a hero to many of us who seek quality sources […]
I Have $2,500 worth of Value . . . Waiting For You to Download No. I’m not kidding. If you’re seeking a wonderful resource that will truly help you market your business, products and services BETTER in 2012 than you are now . . . I have been authorized to give you a complimentary gift […]
Publish or Perish Successful marketing requires that you produce and distribute relevant content on a regular basis. That’s why Step 3: “Adopt The Publishing Model” is so important to honor and practice. Of course, once you embrace this reality, using a marketing calendar becomes an inescapable conclusion. Lead Generation At the same time, you’ll be engaging in […]
BILL DOERR, CCO860-798-6964