“If you’re not standing out, maybe you’re just not that outstanding!”. Perhaps a tad harsh with a hint of truth (sounds like a good wine!). But the fact remains that differentiation is a key skill to develop for your business or practice. It’s Not Personal, It’s Biological! The author, A. K. Pradeep writes in his […]
What’s Your TRUST FACTOR? People who know and like you are likely to trust you. Trust is evidence you have relationships that allow access to the contact networks of others and that allows you to generate referrals for your business. And, as you know, more referrals = more revenues, profits and owner equity. Why is […]
Your company’s online presence is a huge opportunity to grow your business. Unfortunately, it’s also an excellent opportunity rob you blind . . . of your time if you aren’t careful. BUT . . . Here are five (5) ‘basic’ options that will: 1. build your online presence, and 2. require very little time to […]
At 2012 winds down, you (like many of us) are probably looking back at the year and trying to make sense of what worked, what didn’t and why. That’s good. I applaud you. You may also be reviewing all those articles and posts you’ve bookmarked in hopes of getting back to read them. But you […]
Duct Tape Marketing Founder John Jantsch has a number of words of wisdom. One of them is that effective marketing results from a coordinated, strategic approach rather than what might be called chasing the marketing tactic of the week. This is very common. You hear about what a fellow business owner did that got their […]
. . . UNLESS . . . you can justify it, financially. I just love it when a brilliant mind takes on a topic that’s so inviting of opinion that a clear conclusion seems highly unlikely. Drew McLellan did that in a recent post on MarketingProfs.com and it’s inspired this post from me. Is It Worth […]
In today’s crazy, hurry-up-and-make-it-happen kind of world, the desire for immediate (or, short-term vs. longer-term) gratificationis a force to recognize and reckon with . . . if you want to help prospects become clients and clients become repeat clients! Our friends at www.despair.com are always ready to provide a moment of mirthful visual sobriety — […]
This post is provided courtesy of my distinguished colleague, Kurian Tharakan. Kurian lives in Edmonton, Canada (Brrr!) and is one of the newer and brighter stars of the Duct Tape Marketing Consultant Network. I am so impressed by his experience and insight that I asked him to share some of both in today’s post. Check […]
I’m reading a research brief from The Center for Media Research . . . about the effectiveness of various marketing ‘tools’ or methods. As you can see . . . the MOST EFFECTIVE means of generating new business opportunities are: 1. Referrals . . . 59% of respondents agreed 2. Networking . . . 57.4% […]
I just received an email from a dear friend . . . Kathy Vincello who helps smaller business owners manage their finances as a QuickBooks Advisor and VFA (Virtual Financial Assistant). Whatever you do . . . I hope you realize the IMPACT you have when you exchange value with a fellow business owner. Here’s […]
BILL DOERR, CCO860-798-6964