I had an epiphany this week. It happened because I was seeking to create a video . . . to introduce an idea to others. My first attempt was, I thought, “Pretty good”. I mean, I was willing to share it with some people I trusted. Less Is More I’d asked for feedback and I […]
Four (4) things prospects like to know when they first meet you: WHAT . . . do you do for your clients? (Value Proposition) WHO . . . you do that for? (Target Market / Ideal Client) HOW . . . you do that? (Secret Sauce) WHY . . . are […]
I hope you’d enjoy this brief trip back down ‘Memory Lane’ with me. I sure did! The Wizard of Oz contains the secret of business GROWTH. You need (at least one!) a clear GOAL and a PLAN (of action) designed to help you reach it. The other thing you need to be successful is . . […]
I’m often asked about the ‘funny’ name of the marketing organization that I represent — Duct Tape Marketing. There’s a great story behind HOW the name came to be but … I digress. ‘-) What is more important, is why Duct Tape Marketing exists and why, in 2005, I become affiliate with this fine organization […]
In a recent post (3/22/2012) I discussed the need to be sure you get a response from any marketing you do to promote your services. But getting a response depends on WHAT you’re offering and . . . HOW you’re inviting a response from your prospective client. Which is More Potent . . . Needs or Wants? […]
I just received a direct mail piece from a firm I did business with years ago. They’re still in business. Which is nice to know. But their mailer is, well . . . ‘deadly’ to say the least. The copy is self-centered drivel and their offer is non-existent. How sad. For them. I hope his mom […]
“With one foot in ICE water and one foot in BOILING water . . . on the average . . . you should be pretty comfortable!” One of the things I remember from my college statistics class was that an ‘average‘ is a theoretical construct abstracted from empirical reality. Practically speaking, it doesn’t reflect in […]
I just read an excellent rant (or, venting?) by a noted business growth consultant — Andy Birol. Andy’s earned a solid reputation based on a history of helping clients build their business and value. He’s actually quite good at it, too. His latest post reflects his honest frustration with how well his website is working […]
If you’re wondering why the image of nice boats at a marina is being displayed, let me explain . . . “I’d Like (a lot!) More Referrals!” That’s the most frequently cited comment that I hear when I’m talking with providers in financial services, accounting, law, etc. It’s a definite issue. Maybe for you, too? […]
When you think about what makes for a valued relationship between two people, I think EMPATHY has to be a key factor. Empathy Invites Emotional Engagement and Commitment Jane Wurwand, Founder of Dermalogica wrote an article and cited author, Daniel Pink who argues that empathy is a right-brain quality. Jane feels empathy is more ‘feminine’ […]
BILL DOERR, CCO860-798-6964