In football, the Red Zone is the last 20 yards a team must cross to reach their goal and get points on the scoreboard. Marketing gets you into your revenue Red Zone. Getting people to know, like and trust you is not enough to generate revenues — but it sure puts you in an excellent position […]
The popular belief is that you do ‘marketing’ to ‘fill your selling pipeline’. True enough. But your ‘mix’ of: 1. referrals, 2. advertising, and 3. public relations varies with your Ideal Client, target market and available budget. So the way you’ll choose to use referrals, advertising and PR to generate selling opportunities will, of necessity, […]
To paraphrase the famous words penned by the English poet, John Donne (1572 -1631) . . . “No Website Is An Island” Your website can not long exist, much less thrive if it is not connected to a larger system of online (and, offline!) media. Wayne Gretsky, the hockey legend said, “I go where the […]
Time Magazine’s ‘Man of The Year’ award in 1982 went to the “Personal Computer”. It was a shocker. A game-changer. A harbinger of things — BIG things — yet to come. Content is ‘King’ Today, ‘Content’ is where the focus of marketing has shifted due to the role of a little company in California called . […]
This is either: A) a really bad trip on an illicit drug B) a ‘worm hole’ somewhere in Space C) what Alice saw upon entering Wonderland D) a Marketing Hourglass — top view looking down The answer is . . . “who really knows?” Personally, I like to think it’s a worm hole in Space! […]
Apologies if this graphic is ‘too big’, but the key point behind today’s post deserves it! The 7 Steps Have Been Updated! Yesterday, I mentioned that the book: Duct Tape Marketing (the worlds most practical small business marketing guide) has been changed to reflect the evolution of marketing as a ‘mission critical’ business function. There’s […]
Yesterday, I shared what I truly feel is a quantum leap forward in how I, as a Duct Tape Marketing Consultant, can bring you the collective wisdom of Duct Tape Marketing’s founder and recognized leader in the field of small business marketing — John Jantsch. Today, I’d like to touch on how John’s Ultimate Marketing […]
I just returned from Kansas City, MO. That’s where the annual ‘Gathering’ of Duct Tape Marketing is held. My fellow DTM Consultants and I meet to renew alliances, build new ones and share the ‘best and the brightest’ ideas with one another. This year, John Jantsch, founder of Duct Tape Marketing shared a remarkable update […]
What would you type to find firms like ours on GOOGLE? As you probably know, it’s 2011 and marketing is increasingly less about interrupting potential clients to share your messages and more about being found by prospects when they are searching for an answer or solution you have to offer. That’s the basis of Inbound Marketing — […]
In The Last Year . . . Have You Referred Us to Others? There’s an old adage, “Actions Speak Louder Than Words”. I like this one, too: “Clients Vote With Their Wallets”. Both are very true. The value of knowing that your clients are referring you to others / others to you is a SYMPTOM […]
BILL DOERR, CCO860-798-6964