If you meet someone at a business event, a conference, etc. you have a very (VERY!) short window of opportunity to communicate your value proposition to them. 16 Seconds . . . it’s all you really need! Here’s a product that’s using a YouTube video to explain what it does . . . in 16 […]
” __ __ __ __ Happens!!” Yes, it does. There’s even a bumper-sticker based on that truth! A colleague and I just lived through our own little ‘train wreck’. We weren’t responsible for it. But we were able to respond and recover from it. In fact, there’s a good lesson here on how YOU can make […]
“I don’t know” isn’t the end of the world When I was starting out in business, I was reluctant to tell a prospect, “I don’t know” when I was asked a question about how taxes, policy provisions or business law would affect them. As I ‘matured’ in my career, I learned to get real — […]
If you have kids, you understand. If you want them to do something you want, you have to address the old ‘WIIFM’ — “What’s In It For Me?” issue in terms they’ll appreciate. Valued Content ATTRACTS . . . People To You A key purpose of blogging is to attract people to you who care […]
As I allowed in my earlier posts: “Reason #1-3”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #4 . . . Reason #4: You Don’t Have a Business Worthy of Marketing No kidding. Sometimes we find a business […]
As I allowed in my earlier posts: “Reason #1-2”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #3 . . . Reason #3: You Don’t Understand What a Marketing Advisor Does This is problematic for two reasons. First, […]
As I allowed in my earlier post: “Reason #1”, despite the potential benefits that working with a marketing advisor offers you, you might not benefit from working with one for several reasons. Here’s Reason #2 . . . Reason #2: You’re Not Ready, Willing or Able To Invest in One You know the expression, “It takes […]
I’m not being negative. I’m being real. With you. Unfortunately, despite the potential benefit that working with a marketing advisor like SellMore Marketing — a certified Duct Tape Marketing Consultant since 2005 — offers you, you might not benefit from working with us. Reason #1: You’re Not Ready, Willing or Able To Change If you’re […]
I just read a great post by a Marcus Sheriden. Marcus is in the pool & spa business serving the VA and MD area. He’s been through some rough times in the last few years. He was embezzled out of over $200K in 2005, the economy tanked in ’08 and (oh, yes!) the IRS actually […]
Make sure your marketing recognizes all prospects are not at the same point in their buying process. Yes, there IS a PROCESS your client must go through to become your client: Stage 1: “Happy Campers” Think back to a time before you bought a car, a home, a cell phone. You were probably happy with […]
BILL DOERR, CCO860-798-6964