There’s a new wrinkle in the Facebook world. And it portends some interesting changes you may want to know about. Facebook is going to be creating the way you see the internet based on your interests. LinkedIn has already been doing this. Providing users with links to ‘outside’ sites but through the LinkedIn interface — […]
Why do some companies seem to get customers or clients or patients who are referred IN to them as opposed to other firms who have to seek OUT their sources of revenues using direct marketing, cold-calling and the like? The answer? Simple. Some businesses are just more refer-able. They operate in a manner that invites […]
I have recently ‘discovered’ a most talented individual — Christian Mickelson. He’s the founder of Coaches With Clients — a San Diego, CA based firm that helps coaches develop the skills and systems for growing their clientele. In this video, Christian shares a lot of wisdom on the topic of “How To Respond” when someone […]
LinkedIn is a wonderful social network for business. Unfortunately, it doesn’t come with a ‘User Handbook’ full of ideas on how to get the most value you can from being a part of it. Here are some quick and easy ways can get more out of being on LinkedIn. Drop Your Title! For example, I […]
Andy Lopata is a fellow-columnist at The National Networker where we both write a monthly column. Andy’s from the UK. And, while we’re geographically far apart, we’re in close agreement about . . . Elevator Pitches. Elevator Ptches If you aren’t familiar with the concept, it’s based upon the 10 – 15 seconds that begins […]
Messaging. Making your point. A single, focused, right-on-the money point. Getting a response. That’s WHY you create a message, right? I doubt you can do it much more elegantly and effectively than this. In fact, I ‘triple-dog’ dare you to NOT be affected by this beautiful commercial: POINT: HOW you communicate your message is a […]
Success in your business or professional practice is prone to risk-of-failure. It’s also prone to risk-of-success. Which outcome — success or failure — is more likely for you? It reflects how you handle six key aspects of your business: Finances: Management of money — from income to payout is very important Technology: Relying on outdated […]
This was a broadway musical based on the early life of comedy legend, Carl Reiner
For session #2 of Social Media Pro — our online coaching course for using social media in your business, we’re focusing on optimizing your brand assets. One of the many ways to do that is to create quality content and post it on the internet. Video content is increasingly popular. And, various video hosting services […]
I predict 2010 will be the year of the search . . . the LOCAL search. If your business isn’t leveraging the opportunities your prospects have access to on the internet, it’s a a safe bet they’re not likely to find you when they do. Tsk, Tsk. Want to do something about that? Try Google […]
BILL DOERR, CCO860-798-6964