Branding Lessons: Moments of Truth Last evening I attended a meeting where the topic of discussion was ‘branding’. While many of us are, in varying degrees, familiar with the topic, the viewpoint of those present focused on: 1) the means of ‘sharing’ the brand or identify of a firm and 2) the basis of its reality. You […]
Yes! A number of our Preferral Prospecting® System clients have been asking for a clarification between a COI (Center-of-Influence) and a BOD (Board-of-Director). That’s a good question and a significant distinction. Let’s see if we can shed some light on this issue. They BOTH must: know the kind of people you’d like to meet have […]
Do you know what 90% of your prospects and customers do? They ROBO. So what does ROBO stand for? Research Online to Buy Offline and it’s one of the most important dynamics that local business needs to understand in order to gain a competitive local advantage. In conjunction with Small Business Week in the United States Duct Tape Marketing […]
Every contact you make with a client or prospective client is a ‘Moment of Truth’. You either make or break it . . . depending on how well you respond to the situation. Much like our friend here on the right . . . A Tail of Getting It Right Recently, we had to take […]
If you know me, you know I believe that how you operate your business is as important as how you promote awareness of your business or professional practice. The Secret of a Great Team? Communication! I just read a fascinating article in HBR on The New Science of Building Great Teams. In it, Alex […]
Seen your doctor lately? You probably get more ‘face time’ at a speed-networking event than you get with your doctor! It’s not the doctor’s fault. Today’s M.D. sees, on average, about 60 patients a day. Do the math. In an eight hour working day, that means the average patient gets about 8 minutes with their […]
I just read where Apple has become a largely iPhone company. In 2012 Q1, the iPhone generated 58% of Apple’s revenue. 58%!!! A mere 5 years ago, Apple didn’t even have the iPhone, much less the enviable position in the cell-phone marketplace it now commands. So I guess the blog title isn’t quite correct, eh? […]
If you’re a business owner in 2012, you’re an exceptional individual. You’ve survived one of the most challenging economic periods in history. Congratulations. You’re amazing. At the same time, I bet that merely ‘surviving’ financially is not why you want to be in business. Business is (and, I’ll reveal my own bias here) about growth! […]
Once again, I’ve found the secret of being highly competitive. SERVICE! Missed Opportunity #1: The Bank My wife recently received a notice from her bank that, because she has had no activity in her account (it’s a CD and we let it roll over), unless she presents herself to the bank, her funds will be […]
Given the proliferation of information — and access to it — is today’s consumer better prepared than ever before to buy a car, choose a restaurant or find a new dentist? In fact, with the availability of social rating services — e.g. Angie’s list, Yelp, etc. — is there truly any need (or, an opportunity) […]
BILL DOERR, CCO860-798-6964